When have you updated your website for the last time?
Do you remember the first website you saw? It was probably a page created with MS Frontpage Express and, believe it or not, it still exists on the web.
[ itcorp.com., registered at 18th of September 1985 ]
It is nice to indulge in nostalgia and find such curiosities, but when it comes to your company, you should make sure that your site is always up to date. “Why?” Some will say to themselves, “the company data and important information are on the page and whoever is interested writes us. “That’s the problem. Your page may not be found at all. In this blog, we have summarized why this is so and what Google (and other search engines) have to do with it.
The world is mobile, almost everyone has a smartphone and uses applications that make life easier. You look for the right craftsman, do your banking and research online; from any place and at any time.
A good website helps you to be seen and therefore remain competitive, but there are a few things to consider.
What Search Engine Optimization has to do with your site
Google and other search engines use sophisticated algorithms that can analyze your website very precisely and can quickly decide based on many parameters whether it can be found at all. The so-called ranking should not be underestimated since it defines whether and how quickly you can be found on the Internet. Here are a few criteria that affect your ranking:
- No Responsive Design
Your website runs on a desktop PC, but not on a tablet or on a smartphone? Search engines react to the design of your page. If it’s available for PC, tablet, and smartphone, so much the better. - Programmed with Flash
Don’t use flash elements anymore. Search engines cannot read the text inside of Flash or can only read it to a limited extent. Adobe and Google are working on it, but we recommend using as little Flash as possible. - Bad Placement of Keywords
Too many keywords don’t do much. Concentrate on the essentials and make sure that they appear at least three times. - Bad Links
Avoid having dead or outdated links on your page. Check regularly whether the links used are still up to date. - Slow Pageload - Clients love fast loading pages
The faster, the better. While a loading time of 0.1 sec is perceived by the user as if it was the trigger for action on the side and is therefore seen positively, you can assume that loading times of more than 2 sec are more likely to deter customers. Google also remembers this and downgrades you in the ranking. - Confusing, text-laden pages
Don’t overload your website with too much text. Your customers want to get an overview of your offer quickly. The average length of stay is less than one minute and during this time the customer has to know what it is about. Get him interested so that he stays on your side for several minutes. - No Updates
Do you want to retain your customers? Then keep your website up to date and add, for example, a blog, an event, or trade fair calendar or campaigns. A heating engineer can advertise the annual maintenance of the heating system, the caretaker service can promote the gutters or a company can advertise its participation in trade fairs. The customer then always has an incentive to come back to your website.
Funding programs help with implementation
These are just a few of the criteria that affect the findability of your website. In some countries, government-sponsored programs are currently running that promote the digitization of small and medium-sized companies.
As a specialist in the design of eCommerce, mobile applications, or customer-specific web development, CodeCoda is your partner when it comes to the perfect digital appearance of your company. Simply fill out our contact form without obligation and find out what we can do for you.