Customer experience has evolved into a science, continually developing. A selling trick that worked six years ago and practiced by only a few is but a standard hack used by every brand today. In reality, such as this, how do you maintain your place at the top of the selling ladder? Innovative customer experience design addresses that question directly. Creative customer experience is about listening...
Every entrepreneur has grand ambitions for their small business. But true to its name, your small business will invariably start small and grow over time. You will work between the present and big picture, long-term thinking. Yet, it is often challenging to switch efficiently between the two in a way that benefits your business. Big data can help. In the revolutionary world of the eCommerce...
Competitive analysis is an integral part of the marketing of any business. After all, the company operates in a competitive market. And to form a strategy, you need to consider the specifics of the product or service and understand those external factors that directly or indirectly affect the company’s development. The analytical methods of classical marketing are difficult to adapt to digital reality: they require...
If you are suffering from what your website developer or a SEO company dubs a high bounce rate, you may be aware that a storm might be brewing. But unless you understand what this metric does for your website, you might not know what to do to improve it and why you even have to. Here, we look at why the fact that people leave...
Search engine optimization is irrefutably one of the best marketing strategies for both new and experienced site owners. Content optimization is a core factor for an improved online presence. Web pages that broadcast easy-to-digest messages are recognized by search engines and prioritized in search results pages. Although it is humans who turn SEO into a key factor, the bulk of this process is aided by...
It was a long time ago when a simple online presence sufficed for most professionals. Today, increasingly aware, tech-savvy audiences require innovative marketing practices to reach them effectively. Similarly, innovative webmasters seek to best use all the tools at their disposal to maximize their operations’ efficiency. Getting the best your business website can give is not an easy endeavor, however, as it entails many processes....
Few technological advancements and innovations have affected the world of commerce as deeply as the advent of eCommerce. One cannot overstress the profound ease of doing business online, especially in an increasingly mobile-friendly digital era. In turn, this development has motivated brands and businesses to adapt their marketing strategies accordingly. Inevitably, many seem to have come to the data-driven conclusion that an integrated eCommerce marketing...
With your eCommerce website ready to reach higher grounds and new crowd, it is time you better strategize the delivery of your content. Content delivery involves two main factors: the smooth cogwheels of technology, allowing for running the fluid processes, and a team that manages them. One significant difference between the two is that while tech components are replaceable, team members are not. A good...
Before the digital age spread thoroughly into our lives, commerce was less dependent on regulations and business law, let alone search engine trends. Today, selling products to people that are thousands of miles away from your warehouse requires a lot more planning and analysis before acting. Pushing your e-Commerce business to foreign markets Quality products are the base for a successful business. But even strong...
We are several decades deep into the Digital Era, and content marketing has become an invaluable tactic for a successful business. Implementing top content marketing strategies is a sure way to deliver informative and high-quality content that can drive targeted customers to your website. Unfortunately, content marketing presents an array of tough challenges, and many business owners and marketers quickly learn to include them on...
SEO is an acronym for Search Engine Optimization, the practice of deriving organic traffic from search result pages to websites by optimizing web content to reflect on relevant search queries. An essential thing to point out here is that it is all about improving unpaid rankings, in essence, natural and organic search results. As such, organic SEO does not include the management of direct traffic/visitors...
