It was a long time ago when a simple online presence sufficed for most professionals. Today, increasingly aware, tech-savvy audiences require innovative marketing practices to reach them effectively. Similarly, innovative webmasters seek to best use all the tools at their disposal to maximize their operations’ efficiency. Getting the best your business website can give is not an easy endeavor, however, as it entails many processes....
This year, 2.14 billion people purchased goods online. While the high purchasing power of consumers can be a positive factor, it also poses risks to existing eCommerce websites. They will have more competition in their respective industries. That’s why they need to up their game to succeed. As we all know, a satisfying customer experience is one of the most effective ways to succeed in...
Every day, new brands enter the marketplace, rivalling companies long enough to become recognized by customers. Every new project needs a steady initial boost. I believe that online marketing has that initial spark that makes unknown brands rise to the top. Successful start-ups need heightened marketing efforts – more than in any other stage of brand development. Since all start-ups have modest initial capital, leaving...
Trying to get a start-up business right off the ground can be mind-bending turmoil. You need the right people to fulfil your vision. However, getting and keeping clientele will take all your time and effort. Besides, your company size makes every hit against your coffers a potentially devastating blow to your start-up. Watching their start-up become something large, lucrative, and a venture they could be...
In today’s day and age, creating a visual impression and wowing customers during every part of the experience is imperative. This visual greatness is what UX is all about. User Experience is just like a marketing strategy in itself because it deals with every step from the moment people find out about your business to when they complete an order. But to make matters complicated,...
SEO and PPC, the debate is always there for digital marketers who want to achieve higher ranking positions for their web tools in google search engines. The truth is, the faster you reach the top-ranking positions for your product pages, and the closer you are to achieving incredible sales results. But what is the best way to reach your set targets? The process matters the...
Changing your website’s domain name may bring a mixed basket of selected positive and negative effects to your business. Although there can be multiple reasons behind the decision of domain change, it is common when a company changes its name. Since the company name relates to everything carrying the brand, the website also follows suit. Besides your company name influencing the final domain name, you...
Customer experience has evolved into a science, continually developing. A selling trick that worked six years ago and practiced by only a few is but a standard hack used by every brand today. In reality, such as this, how do you maintain your place at the top of the selling ladder? Innovative customer experience design addresses that question directly. Creative customer experience is about listening...
Every entrepreneur has grand ambitions for their small business. But true to its name, your small business will invariably start small and grow over time. You will work between the present and big picture, long-term thinking. Yet, it is often challenging to switch efficiently between the two in a way that benefits your business. Big data can help. In the revolutionary world of the eCommerce...
Competitive analysis is an integral part of the marketing of any business. After all, the company operates in a competitive market. And to form a strategy, you need to consider the specifics of the product or service and understand those external factors that directly or indirectly affect the company’s development. The analytical methods of classical marketing are difficult to adapt to digital reality: they require...
If you are suffering from what your website developer or a SEO company dubs a high bounce rate, you may be aware that a storm might be brewing. But unless you understand what this metric does for your website, you might not know what to do to improve it and why you even have to. Here, we look at why the fact that people leave...
Search engine optimization is irrefutably one of the best marketing strategies for both new and experienced site owners. Content optimization is a core factor for an improved online presence. Web pages that broadcast easy-to-digest messages are recognized by search engines and prioritized in search results pages. Although it is humans who turn SEO into a key factor, the bulk of this process is aided by...
