Information Technology (IT) infiltrates businesses of all sizes and industries. If your company has benefited from innovative technology in any way, you know that one of the outcomes is the reduced overall cost.IT is the driving force behind innovation. Here’s why IT has become an inseparable part of our business.   Drives Better Business Decisions If you want to use data and information to drive...

Portable devices grab our attention more than ever before, and we wonder what the effects of these gadgets will be on the lives of the younger generation. As we analyze the impact of technology as part of our daily fuzz, mobile devices have established themselves as indispensable tools. They have infiltrated our life to the point where we feel naked without the feel of our...

B2B outgrew its predecessor, B2C long time ago. Initially, it was the consumer that companies targeted directly. However, business-level collaboration directly benefits the end client too. Merely a child of B2C, Business-To-Business soon outperforms its successor. When all manufacturers, suppliers, and retailers gear up to deliver and turn the process into a model, the estimated profits linger in the trillions. What makes B2B tick Before...

For non-tech savvy people, programming languages are the languages used by software engineers to code and create applications, websites or mobile applications. While most small business owners and employers do not need to understand everything that goes into design and development of applications, it can be helpful to know the basics, especially when it comes to hiring a web- or mobile app developer.Programming languages sit...

Trying to get a start-up business right off the ground can be mind-bending turmoil. You need the right people to fulfil your vision. However, getting and keeping clientele will take all your time and effort. Besides, your company size makes every hit against your coffers a potentially devastating blow to your start-up. Watching their start-up become something large, lucrative, and a venture they could be...

We all know the struggles in defining strategies for companies. But what if I told you that three numbers define your business strategy, your future-readiness, and your company culture? When we talk about a strategy, we must include all possibilities for expansion and transformation. The SET Model helps by analysing the three strategic investments of your company: Survive, Expand and Transform. What are the Resources...

Website conversion is frequently attributed to a straightforward sequential process, where the user hops between web pages, one after the other. One visual representation of this somewhat predictable pattern is called Funneling. A funnel filters out users as they near the final stages, paying close attention to relevant variables, including the dropout rate. Although users drop less in later stages, marketers recognize the importance of...

Customer experience has evolved into a science, continually developing. A selling trick that worked six years ago and practiced by only a few is but a standard hack used by every brand today. In reality, such as this, how do you maintain your place at the top of the selling ladder? Innovative customer experience design addresses that question directly. Creative customer experience is about listening...

Looking at different stages and digitalization areas, one thing becomes obvious quickly: No matter the project size, industry type, or the method of implementing new technologies, the challenges remain the same. The COVID crisis is another factor reshaping our world. Many countries are still bound to lockdown restrictions, while others dared loosen some of the prohibitions. People are returning to old places that have grown...

Every entrepreneur has grand ambitions for their small business. But true to its name, your small business will invariably start small and grow over time. You will work between the present and big picture, long-term thinking. Yet, it is often challenging to switch efficiently between the two in a way that benefits your business. Big data can help. In the revolutionary world of the eCommerce...

Competitive analysis is an integral part of the marketing of any business. After all, the company operates in a competitive market. And to form a strategy, you need to consider the specifics of the product or service and understand those external factors that directly or indirectly affect the company’s development. The analytical methods of classical marketing are difficult to adapt to digital reality: they require...

Let’s start with some numbers. At the moment, there are 4.66 billion users and 1.88 billion websites crowded on the internet. So, many people are surfing the web, and there’s a great choice of places to visit. And if you want your site to catch your visitors eye, it needs to be interesting. You must go the extra mile and put in the maximum of...

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