Many people have the habit of converging on social media, and the platforms use this to leverage unbelievable results in online advertising. Retail merchandise may sit well on Instagram while failing on Twitter. Each outlet has a specific vocabulary for merging content with products. Let us look closely at how the new Twitter purchase may swing a bat at the ball of social advertising. Twitter...

Kitboga is the pseudonym of a software programmer with a strange career detour. In 2017 his grandmother became a target of online scammers, leaving Kit disgusted and angry and ready to strike back. Since the incident, his mission became targeting scammers using scambaiting. Today, he and a few others like him manage to bring entertainment value into a deadly serious question: online scams. Unfortunately, many...

The term non-fungible token is very loaded. Let me briefly break it into simpler parts. Non-fungible is something that cannot be traded for anything of equal value. A token represents the individuals’ ownership of that encrypted data block. A simplified example of a non-fungible item is your toothbrush: although it looks just like the millions of other toothbrushes produced so far, there is only one...

Early 2020 predictions suspected that a quick recovery from the pandemic is a myth. Two years later, employees and employers still carry the scars of a fierce ongoing battle. Some predictions claim that we may never be able to resume our “normal” working habits, at least not en masse. Although the future of business has already changed its course dramatically, our job at adapting must...

Due to the interruption of services from and to Ukraine due to war, here is a list of alternative software development locations offering equal or better benefits, ensuring projects and works continuity for Western European Clients. Commonly known facts for Eastern European software engineers are their proficiency in English and other European languages, making them a prime target for nearshoring talents. But to build effective...

Information Technology (IT) infiltrates businesses of all sizes and industries. If your company has benefited from innovative technology in any way, you know that one of the outcomes is the reduced overall cost.IT is the driving force behind innovation. Here’s why IT has become an inseparable part of our business.   Drives Better Business Decisions If you want to use data and information to drive...

Portable devices grab our attention more than ever before, and we wonder what the effects of these gadgets will be on the lives of the younger generation. As we analyze the impact of technology as part of our daily fuzz, mobile devices have established themselves as indispensable tools. They have infiltrated our life to the point where we feel naked without the feel of our...

B2B outgrew its predecessor, B2C long time ago. Initially, it was the consumer that companies targeted directly. However, business-level collaboration directly benefits the end client too. Merely a child of B2C, Business-To-Business soon outperforms its successor. When all manufacturers, suppliers, and retailers gear up to deliver and turn the process into a model, the estimated profits linger in the trillions. What makes B2B tick Before...

For non-tech savvy people, programming languages are the languages used by software engineers to code and create applications, websites or mobile applications. While most small business owners and employers do not need to understand everything that goes into design and development of applications, it can be helpful to know the basics, especially when it comes to hiring a web- or mobile app developer.Programming languages sit...

Trying to get a start-up business right off the ground can be mind-bending turmoil. You need the right people to fulfil your vision. However, getting and keeping clientele will take all your time and effort. Besides, your company size makes every hit against your coffers a potentially devastating blow to your start-up. Watching their start-up become something large, lucrative, and a venture they could be...

We all know the struggles in defining strategies for companies. But what if I told you that three numbers define your business strategy, your future-readiness, and your company culture? When we talk about a strategy, we must include all possibilities for expansion and transformation. The SET Model helps by analysing the three strategic investments of your company: Survive, Expand and Transform. What are the Resources...

Website conversion is frequently attributed to a straightforward sequential process, where the user hops between web pages, one after the other. One visual representation of this somewhat predictable pattern is called Funneling. A funnel filters out users as they near the final stages, paying close attention to relevant variables, including the dropout rate. Although users drop less in later stages, marketers recognize the importance of...

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