When you design the User Interface (UI) for an app or a website, the UI elements play a crucial role in how your users will interact, experience, and engage with your app. Functional and more appealing UI elements equal more downloads and active users, better retention rates, and better lifetime value (LTV). The web has thousands of examples that prove this delicate relation between visuals...

Designing a logo for your website is a complex task and an essential cornerstone of your brand identity. Logo design can be an intimidating process for those who never went through the process. For these people, hiring a design agency is maybe outside their reach. However, your corporate identity depends on a clean and memorable logo, and there are many affordable ways to get it...

In 2010, Ethan Marcotte urged developers and designers to practice responsive web design (RWD). He maintained that designers and developers can future proof their work by designing websites that adapt to any device. No wonder RWD has become one of the web design practices many designers and developers swear by. Amazingly, responsive web design reached critical mass just eight years later. Responsive web design has...

Let’s start with some numbers. At the moment, there are 4.66 billion users and 1.88 billion websites crowded on the internet. So, many people are surfing the web, and there’s a great choice of places to visit. And if you want your site to catch your visitors eye, it needs to be interesting. You must go the extra mile and put in the maximum of...

Human beings are driven by emotions, even though they tend and claim to be, most of the time, rational beings. We all have a memory of us grabbing a product after seeing its attractive wrap, packaging, or cover. Emotions have a deep involvement in the visual outlook. Hence, the booming online business and the internet world should consider their role and degree of influence on...

User experience is one of the most misconstrued terms in the web development industry. It consists of the ease of use and the pleasantness of service as well. Meaning, the application that we are designing needs to balance these two elements in a favorable way to the end-user. The end-user needs to have an enjoyable experience utilizing the application. There are many trends in the...

E-commerce is an aspect of technology that has undergone a rigorous revolution over the years, an ongoing process of intricate development. We recognize that performance and delivery, customer engagement, and detailed personalization are vital to the success of ecommerce platforms. Clients keep close in mind factors like speed of delivery, service quality, and fast access to services. To support this growing need of changing demand,...

Nowadays, most of the world’s population spends more time on digital platforms than any other activity. The reason for that tendency is not far-fetched – the world is now a global village. Whether learning, communicating, business, work, or shopping, you can now carry out almost all of that online. eCommerce has transformed over the last few years as people now prefer shopping online to going...

When you think of your favorite brands, what is the first thing that comes to mind? Usually, it is the brand logo. A minor, sometimes plain design encompasses everything you think or feel toward a specific company. Your logo distinguishes your company from competitors and allows people to associate it with your product or service. Why is an Effective Logo Design Necessary? Your logo is...

CSS3 transform and transition properties have made it very easy for front-end developers to create, move, reshape, rotate, scale, and translate elements within a coordinate, without using JavaScript. The addition of these properties to CSS3 shifted the web from a static, text-like nature to a more dynamic look, loaded with visual effects. Transform is a property that allows an element to change its shape, size,...

After conquering the entire world with Big Sur, macOS is here to define new metrics for a robust user experience. And, the key to all the adventure starts with macOS Monterey. Revealed in the WWDC 2021, macOS Monterey is set to become the next operating system run on most Mac devices. Since Apple announced the version in June 2021, everyone geared up for the big...

Psychology is a very extensive science, but as you probably already know, it is closely related to design. Good design without knowledge of psychology is rather the exception, not the rule. Knowledge of psychology and basic principles of perception and behavior are the main allies of a good designer. In this article, we will single out and explain with examples the 15 most important psychological...

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