The question, however, is–what is the right design? Well, the answer is quite simple. A great product visually appeals to the users, and, most importantly, solves their problems. A product that has excellent aesthetics but doesn’t serve the user’s purpose is nothing more than eye candy to the user. So, the right design is the one that soothes the eye and is extremely easy to...

Graphic design is the core of online business these days. Successful marketing is almost next to impossible without an effective and intelligent graphic designer. The more you aspire to do better in wowing your customers with flawless design, the stronger the visual representation of your organization. A knowledgeable graphics designer knows how to convey the message of the organization more clearly and conveniently. There are...

In today’s day and age, creating a visual impression and wowing customers during every part of the experience is imperative. This visual greatness is what UX is all about. User Experience is just like a marketing strategy in itself because it deals with every step from the moment people find out about your business to when they complete an order. But to make matters complicated,...

Given the different viewports and screen sizes where users view webpages, ranging from mobiles, portable tablets to laptops and desktops, responsive websites are highly recommended in today's web design. When it comes to flexibility and fluid layouts, it is essential to maintain control over the grid, widths, heights, images, etc. CSS functions like min(), max(), and media queries are some of the go-to functions that...

There are two ways of writing maintainable CSS codes: 1) writing everything yourself without any help or template or 2) using a framework and customizing it to personal style. CSS frameworks are a collection of predefined templates, codes, and APIs accessible to the developer to make coding in CSS easier. CSS frameworks target frequently used elements and styles like buttons, grids, media queries, navigation, etc.,...

A few years ago, having a UX Strategy was an unthinkable move. Traditionally, analysis and research efforts were channelled towards the products, rarely on what the user experiences. Clients and managers defined what they wanted, how they wanted it. Then, they sought designers who stand ready to follow their plan to the letter. In their quest to satisfy clients and managers, designers side-line the primary...

Customer experience has evolved into a science, continually developing. A selling trick that worked six years ago and practiced by only a few is but a standard hack used by every brand today. In reality, such as this, how do you maintain your place at the top of the selling ladder? Innovative customer experience design addresses that question directly. Creative customer experience is about listening...

When you design the User Interface (UI) for an app or a website, the UI elements play a crucial role in how your users will interact, experience, and engage with your app. Functional and more appealing UI elements equal more downloads and active users, better retention rates, and better lifetime value (LTV). The web has thousands of examples that prove this delicate relation between visuals...

Designing a logo for your website is a complex task and an essential cornerstone of your brand identity. Logo design can be an intimidating process for those who never went through the process. For these people, hiring a design agency is maybe outside their reach. However, your corporate identity depends on a clean and memorable logo, and there are many affordable ways to get it...

In 2010, Ethan Marcotte urged developers and designers to practice responsive web design (RWD). He maintained that designers and developers can future proof their work by designing websites that adapt to any device. No wonder RWD has become one of the web design practices many designers and developers swear by. Amazingly, responsive web design reached critical mass just eight years later. Responsive web design has...

Let’s start with some numbers. At the moment, there are 4.66 billion users and 1.88 billion websites crowded on the internet. So, many people are surfing the web, and there’s a great choice of places to visit. And if you want your site to catch your visitors eye, it needs to be interesting. You must go the extra mile and put in the maximum of...

Human beings are driven by emotions, even though they tend and claim to be, most of the time, rational beings. We all have a memory of us grabbing a product after seeing its attractive wrap, packaging, or cover. Emotions have a deep involvement in the visual outlook. Hence, the booming online business and the internet world should consider their role and degree of influence on...

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