10 Ways to Improve the Future of Your Web Design Using AI

Artificial Intelligence (AI) is everywhere in 2022, and will only increase in popularity in the coming years.

By 2027, the global AI market will be worth $267 billion. There’s no doubt about the fact that AI will largely dictate technological innovations of the future.
One of the many areas where AI has proven its usability is website design and development.
AI has a role to play in almost every aspect of website development, from building the website to adding content to it. In this article, we will go through 7 ways to use AI to improve your web design.
From chatbots to content development, AI has a range of uses in web design. However, it’s more important for you to identify the core use cases of AI, that is, the circumstances where it can bring improvement.

10 Ways to improve the future of your web design using AI

Before we start discussing the 10 specific ways you can use AI to improve web design, we’ll go through the role of AI in website development. We’ll identify the areas where it can be very useful and also those where it isn’t up to the mark yet. Let’s begin without further ado.

The impact of AI on website design

Today if you want to host your own website, you need not hire an entire team for it. Sure, a dedicated team makes the website more functional and scalable. But the number of things you can accomplish on your own has increased significantly.
Take Wix or WordPress for example. These are two of the many platforms where absolute beginners can create a complete website for themselves. You do not need to have any experience with website design, nor do you need to know how to code.
A simple drag-and-drop interface will guide you through everything you need to do to create a website. This radical transformation would not be possible without AI.
While AI has several advanced computational functions, it is widely employed to make complicated tasks easier. Website development is an example of one such sector. If you are willing to learn as you go, it is even possible to run a full-fledged website without knowing a line of code.
The possibilities with AI are endless. Now let’s find out more about 7 different ways AI can help you with website design and development.


AI for content creation

AI for Design and UX 1AI has several use cases in content creation alone. Take subtitling as a case in point. Several websites need some form of subtitles in their video content. In the past, you would need to hire subtitlers who would manually write the subtitles.
Today you can use Happy Scribe’s subtitle generator to seamlessly generate subtitles in minutes. It’s one of the many ways in which AI has made content creation for websites easier.
Be it video content or text content, AI can fine-tune both for optimum user experience. More importantly, AI can help you deliver the right content to the right person. For instance, users may be looking for specific content when facing issues on the website. AI can help you deliver that content to the relevant person in no time.
AI has also played a significant role in direct content creation. AI-based content creation tools are on the rise, and will soon be implemented in content marketing campaigns. While some tools directly create content, others collate information from different places to give you a well-researched structure.
Over the past few years, many leading companies have relied on AI-based content creation to boost revenue and reach. Vanguard, one of the largest investment firms in the world, managed to get a 16% increase in conversions and actionable insights for future campaigns using AI content creation on their social media handles.
Several companies worldwide are using AI to get their message across more effectively. While content is only one aspect of web design, it’s a very important one.
With so many advantages of using AI in content creation and distribution, we can expect it to be a part of more campaigns in the future.


AI for customer support

As of now, the most practical use of AI in large-scale website development has been in the area of customer support. Much of this revolution is led by chatbots.
An IBM study found that chatbots can handle 80% of standard questions asked by customers.
Another study showed that 50% of businesses are planning to spend more on developing chatbots than mobile apps. These stats point toward the inevitable rise of AI chatbots in the near future.
While not the same, AI assistants like Siri and Google Assistant are also revolutionizing customer support through chatbots. These bot assistants are becoming increasingly better, making it possible for them to resolve complicated queries. With IoT devices becoming a part of our households in the form of CCTV cameras, lights, and locks, bot assistants will continue to be very important.
Chatbots make it easier for a business to handle customer queries while ensuring a good customer experience. While most people still prefer to talk to humans, that is going to change soon. AI is not only more convenient but also faster and more accurate. As AI-based chatbots become better, they’ll be able to resolve all queries in a matter of seconds.
Amtrak is a leading travel and tourism company in the United States. As with any travel company, Amtrak would get hundreds of queries every single day. Over time, it became impossible to manage the traffic of questions manually.
That’s where chatbots came into play for Amtrak. To deal with the huge number of queries, Amtrak developed Ask Julie, its AI-based chatbot.
Ask Julie completely changed how Amtrak interacted with its customers. At present, Ask Julie answers more than 5 million questions every year. It’s one of the many examples of how chatbots are helping businesses improve customer support.


AI for website design and user experience

AI for Design and UX 2How a person feels while using a website is the most important factor for any online or hybrid business.
55% of people using smartphones abandon a search if the page takes more than 3 seconds to load. While it does not apply to user interface and website design directly, it shows how fickle the minds of internet users are. With so many options to choose from, even the smallest inconvenience leads people to abandon a website.
AI helps in website design and user interface design by aligning every component of the website for maximum usability. It includes where your menu bar is located, where customers can click to see your products and other factors related to the user interface. In other words, it helps with a website’s entire UX/UI strategy.
AI works so well in this aspect because it can interpret data from thousands of users to determine which is the optimum position for each component in a website. Even the smallest tweaks in a web page’s design can help you convert more leads.
Several businesses and startups are now using AI to fine-tune their web design. It’s not a replacement for human judgment, but rather a tool to make web design more effective and efficient.
If you are thinking about using AI for a better user interface, now is the perfect time to switch.
Many website hosting platforms like Wix and WordPress already use AI-based user interface design tools to give their users a hassle-free yet efficient way of designing a web page.


AI-based recommendations and suggestions

Something that machines do far better than humans is understanding human behavior. Not because there’s anything inherently superior about AI judgment, but simply due to the fact that it can process a lot more data.
If anyone can interpret our behavior on the internet, they can also recommend us products that we are more likely to buy.
If you have ever searched for anything on the internet, you must have seen ads for related things later on some other platform.
That is possible because AI can track our data and analyze our actions. It gives us intelligent recommendations based on those interpretations. Ultimately, it’s beneficial for every e-commerce vendor who is trying to maximize sales.
AI-based recommendations are everywhere around us. From the YouTube algorithm to Facebook and Twitter, almost every social platform uses AI to recommend new topics/subjects to its users.
There are several controversies surrounding how social media platforms are manipulating their algorithms. But when used in product recommendation, AI works amazingly well without upsetting anyone.


AI for customer feedback

AI for Design and UX 3Getting feedback is crucial for any business. Without feedback, they cannot figure out what they are doing wrong.
Traditionally, there were a few common avenues for companies to get feedback. It would involve a system where customers would personally leave their feedback with the company.
The problem with that is the fact that most customers do not bother with feedback. If they dislike something, they would rather simply not do business with that company again.
With AI, you can maximize the power of feedback. AI-based tools make it convenient for users to submit feedback, which is the first step. From there, it can help you process hundreds of feedbacks to find out trends and patterns.
Reducing resistance between customers and feedback is the most important accomplishment of AI in this regard. The easier it is to submit feedback, the more people you’ll see engaging in it.
With the help of this information, you can bring crucial changes to your platform. It can be related to anything – user experience, product recommendations, product/service quality, and so on.
The primary advantage of AI, in this case, is data processing, which it accomplishes through Natural Language Processing (NLP). Effective use of AI can be beneficial for any business trying to become better.


Website testing and diagnosis

Companies spend a lot of money on website testing, and for good reasons.
Creating a website is only half of the game. Equally important is the half that deals with maintaining that website. If your website frequently crashes, takes too long to load, or loads incorrectly, you will lose customers.
Instead of spending time and money on manual testing, you can use AI-based website testing tools.
These tools are not only faster than humans but also more accurate. It can help you identify what your website gets wrong and what it gets right. You can use that data later to optimize the performance of your website.
Website testing is a continuous process for all companies that run a website. It’s also an area where companies spend a significant amount of money. That makes AI such an important component of website testing and troubleshooting.
Over the next few years, AI-based website testing and diagnosis will become the primary mode of testing and resolving issues for most websites.


AI for efficiency

The final benefit of AI in web design is not any specific function of the technology. Rather, it’s the overall effect that AI has on a website and those involved with it.
As you can deduce from the previous 6 headers, AI makes a company or team more efficient. It’s the same efficiency that makes it an important tool for web design. In other words, AI helps you do more with less.
The efficiency of AI is its biggest advantage. All the other benefits that we see are byproducts of its efficiency.
The same logic applies to all other use cases of AI. Take recruitment for example. With AI-based tools, recruiters can scan thousands of CVs in a matter of minutes. While there are several ramifications to this, the core idea of efficiency is echoed here as well.


Augmented and virtual reality for websites

Many eCommerce platforms have already integrated AI to create AR and VR platforms. This helps them better display their products to the customers. As smartphones become more capable of handling augmented and virtual reality, this trend will pick pace.
The biggest advantage of AR and VR is the life-like simulation it offers. Many people are still reluctant to do online shopping because they cannot physically inspect the product they are buying. Augmented and virtual reality is the closest we can get to physically inspecting an object before we choose to buy it.
AI has a big role to play in augmented and virtual reality. In the future, we may be looking at gloves with haptic feedback that mimic the experience of touching a product. While it’s still quite a distance away from commercial adoption, it’s certain that at one point all of us would be using AR and VR.


Faster and flawless coding with AI

AI for Design and UX 4Code lies at the core of web development. No matter how easy it is to use codeless tools to create a website, you would need a coder to manage and maintain it. But as we all know, finding a great coder is not easy.
AI does not replace the work of a coder (though it does in some cases). Instead, it makes the process faster and easier by assisting them. You can think of it as AI-based content creation in some ways. Instead of creating content, AI often helps in fine-tuning it. Similar principles apply to AI-assisted coding.
The development of code is much simpler and faster with AI’s help. The use of ai technology in website designing automates numerous tasks and makes it simpler for developers to write code. With the use of automated coding, programmers can now create more user-friendly apps in a lot less time.
DeepCoder, a joint project between Microsoft and Cambridge University, is the biggest step in the direction of AI coding. The tool searches through a vast library to write workable code. While it’s still in a non-commercial stage, hitting the market is only a matter of time.


Market and competitor research

You may assume that market and competitor research is a part of marketing, but it indeed has a role to play in web development.
Let’s take the example of competitor research. When researching competition in the same niche, you’d want to pick up things that they are doing right. That includes various aspects of web design.
The same applies to market research. If people are liking something at large, that means it must be doing something right with its web design. Picking up the qualities is crucial for effective web design.
AI fast tracks these research processes by collating and analyzing vast amounts of data. Doing it all manually can take anywhere from weeks to months. With AI, it’s a matter of hours if not minutes. Here again, the efficiency of AI makes it a potent tool for web design and development.


It’s only a matter of time before we start using and interacting with AI in our everyday lives.
For entrepreneurs and business owners, this necessitates early adoption of AI-based tools and technologies.
We hope this guide will inspire you to see for yourself how AI can transform your web design process.


Mariya Videva | UX Strategist  | UI/UX Designer

Mariya is an experienced User Interface (UI) and User Experience (UX) expert, with a strong tendency toward improving Customer Experience (CX). After a successful brainstorming session, she implements the user experiences used by millions of users thereafter.
There is no problem big enough for her not to tackle a solution to sometimes sophisticated user flows. User Experience Strategy sits at the heart of her actions, making her think ahead of time and beyond implementation.