How Does Digital Marketing Help You Start A New Startup?

Every day, new brands enter the marketplace, rivalling companies long enough to become recognized by customers. Every new project needs a steady initial boost. I believe that online marketing has that initial spark that makes unknown brands rise to the top.

Successful start-ups need heightened marketing efforts – more than in any other stage of brand development. Since all start-ups have modest initial capital, leaving aside a fair share of these resources for marketing is always challenging.

Why Digital Marketing

The ‘digital’ part in digital marketing contains one of the most considerable advantages over traditional marketing – it’s easier to achieve. Traditi0onal marketing requires all kinds of physical resources, including a good chunk of human resources. In contrast, an expert in digital marketing can perform wonders with only a few hundred bucks.

Your blog post can reach millions in days. It is possible to get the majority of your future loyal clients through a simple email broadcast to the right crowd.

Let’s see what else is there that makes digital marketing the tool.

Development of Marketing Approach

One great way to start your marketing efforts early in your start-up is by intelligently merging content with emails and other types of direct advertisement. Such a strategy paves the way for a smooth continuation of good practices proven to yield results in the long run.

When you post a video —or another illustrative method like webinars— you must plan it down to meticulous details. It sometimes can be gruelling work, but it is well worth it. Every mistake done early in a product’s lifecycle is doomed to escalate to a bigger problem later.

Turn Metrics To Your Advantage

Online marketing is effective because it operates in a zone that most customers are already familiar with. They carry hand-held devices and can use them to get to whatever you bring their attention to in seconds. The intensity of this communication takes a careful approach.
No traditional method is that fast or practical. The good news spread fast; we finally have the tools to seamlessly connect our business with the intentions and desires of our customers - which perfectly aligns with our business strategy.

Online marketing has one significant advantage over traditional advertising: we can measure its influence.
For example, a company with a TV ad has trouble predicting the number of people reached. TV was on by the time commercial played, but who knows if there was someone to see it actively.

In online marketing, the metrics are much more accurate – you can see and evaluate all physical responses of your recipients. Did they receive the email, did they open it, how many of them clicked on the link, or did they spend enough time on the product page? With digital marketing tools, you have specific answers to all these questions.

Cater to your conversion rate

Some start-up initiators decide to skip the necessary digital marketing stage because they believe this would not help them generate leads. Only experienced entrepreneurs recognize the hidden potential in such investment.
Most mobile apps fail – a sad reality in a race where everyone is driving on the latest tech. Since most projects are doomed from the get-go, experts decided it is about time we search for a telling sign. One such early symptom your start-up may not become what initially planned happens to be your conversion rate.

Your early conversion rate is one of the most telling factors about the potential success of your business. Not all quality products find their way through the storm of noise and reach some future clients. Alternatively, not all inferior products will immediately make room for their better version. A company with superior services or products might be standing impatiently around the corner, waiting for their turn. But their turn may never come. All it takes is to ignore the tale their conversion rate tells.

Even the crispiest social post is worthless if you do not convert all the attracted attention into meaningful metrics. Every successful marketing campaign comes from the insightful evaluation at the end of it. What went wrong, what went right. How did the action impact the target audience? Everything else is more or less a wild shot in the dark.

Target Audience Research

One of the biggest concerns in start-ups is that the idea is very young to predict the impact of marketing efforts or receive a clear picture of the ideal user persona. The good news is – the less you know about your perfect customer, the more there is to learn. With the proper management of social engagements and follow-ups, you can quickly sculpt your persona into what later will help you define not only who would be interested in your services but who will not. It is a common pitfall for early start-ups to channel too many resources into campaigns that don’t yield any relevant information.

Once you know what your clients are interested in, delve into nurturing that need and cater your investment accordingly.

Customer Engagement

Social campaigns are effective mostly because they present products to people seamlessly – using the environment they are already comfortable with – the social platforms they frequent. Although such campaigns have incredible reach, don’t overdo them since loyal customers ultimately prefer the more direct relationships with the companies and brands they like.

The road to loyalty is long and rough. However, the efforts you must exert to maintain these high-end relationships are significantly reduced once you get there. The loyal crowd knows what it wants and, what’s more important, has already learned that they can get it from you. However, there is one tiny detail – if you fail to deliver to a loyal customer, the repercussion can be dramatic.

Naturally, customers who get disappointed after getting used to trusting the brand may pass through a malignant layer to your marketing efforts, and sometimes such damage takes years to recover from, if lucky.

Mobile-first is king

There is hardly a start-up with the potential for success without mobile coverage. Social media have the mobility factor embedded in their core mechanics. Take Pokemon Go, for example – the combination of social space with natural environment space is one of the epitomes of recent technology.

Only a few decades ago, we never dreamed of carrying such power in the palm of our hands. Today, we live, work, enjoy, breathe mobile technology. Every startup needs one, and you will fail if you attempt to build one on your own. Amazing mobile apps come from a team effort that only an experienced agency running a rock star development team can bring.

Mobile use is taking over desktop, is one of the contemporary proofs of the near-future tendency of tech advancements. Whatever the field or the industry, mobile devices are here to stay.
Mobiles bring one giant factor into the mix: the freedom of staying connected no matter the place. Many people stay connected while on the go, which is a significant factor in shaping any startup.

Even Google has considered this technological transition, with mobile-friendliness tools and intelligent companies, quickly adapt to this lucrative trend. Most Google searches today happen on mobile – it would greatly help if your startup has considered this and has made the necessary adjustments to take advantage of it.

How is your SEO

Every business person who ignored SEO as part of their marketing strategy eventually realizes their mistake. Since online competition is fierce, sometimes it is too late, even if aggressive SEO strategies are initiated with the hope they might help restore lost opportunities for earlier optimization. An SEO-friendly site takes tremendous efforts to build and maintain. Any missteps are taken gladly by the competition, giving them a decisive edge over the rest.

A search engine is your best friend when channeling the right people by using optimized content and keywords. SEO is the discipline that solves significant problems like having a potential audience but failing to reach it.
Learning how search engine algorithms change is not enough. The words people put in the search bar to get to what they want also change. Making the best formula with this many variables turns it into an uphill battle, but one worth fighting nonetheless.

A successful SEO strategy entails the combined effect of two changes: 1) how algorithms change and 2) how the search terms change over time. These two factors are valuable for examination independently and as interactive elements that are part of the same environment.
Monitor this delicate relationship, and you will become a master of a small universe, with quality content in its center.

Is your startup client-ready?

Let’s glance at where traditional marketing and digital marketing stand in this debate. Although traditional marketing is what the term suggests – a common practice – it may soon become a thing of the past, especially in online business.

Traditional marketing efforts are costly and challenging to evaluate and fragment into meaningful metrics.

In contrast, digital marketing brings all the tools that help you turn your website visitors into loyal customers. All the numbers are there and are an incredible source for making informed decisions. You have all the data in front of you, but the challenge is to make the correct predictions based on it.

With an early investment in the proper evaluation tools, your startup project is much more prepared for what lies ahead. If your project fails, you will not learn about it when it is too late. On the other hand, if your project is a success, you will know what led to it and have the luxury to capitalize on it.


Yulian Zhekov

Yuliyan is a marketing specialist with a multi-faceted background. He uses technologies to create content and manage information flow.
His content strategies are backed by years of knowledge and experience coming from applied tech solutions. Goal-oriented and dedicated to producing high-quality output.
Solving problems from the perspective of all stakeholders involved is an essential part of his work ethics. He believes that great solutions come as the result of an ingenious fusion between technologies and present demands.