Shopware 6: without a doubt the most popular e-commerce platform for SMEs

The popularity of Shopware is on the up right now. Made in Germany, it quickly spreads to the UK, Irish and US market and poses meaningful challenges to every other e-commerce platform that claims to bring a competitive edge.

Shopware is preferred by many for good reasons – its pallet of functionalities and modular frame allows for effortless management and unlimited collaboration between everyone involved. And there are a lot of groups involved: developers, designers, vendors, partners, investors, entrepreneurs.

Brands working with ShopWare

If you are not sure if Shopware is for your business and are currently browsing for the best deals out there, know this: Shopware supports some of the biggest and well-recognized brands in the world. A few names that come to mind: Discovery Channel, Mercedes Benz, Aston Martin, and Haribo.

Discovery Channel built on ShopWare
Hyundai built on ShopWare

If your brand is not that well known, rest assured – Shopware supports different editions based on purpose, budget, and scale: there are three main versions: Community, Professional, and Enterprise. Choosing one of these packages can be a difficult task but fortunately, we developed a failproof approach that makes selecting a package come naturally.

When a mutual benefit potential gathers a multitude of individuals with different skills and aspirations, the result is bound to be something big that also works. Shopware promotes collaboration and, during the process, refines itself from multiple angles. We specialize in enabling marketers with all types of skills and knowledge to achieve their goals. We do this by using the benefits a friendly arena like Shopware brings about, a place where forces are organized towards a common goal.

The relatively low development costs and powerful features enable small and large entrepreneurs to campaign their online retail strategy through Shopware alone.

One of the strongest benefits of Shopware – and easy to miss among the abundance of other positive sides – is the fact that Shopware is privately owned and funded. This fact means that its course of development does not rely on external influence and is managed entirely within the jurisdiction of its original owners. In big merchant platforms like Shopware, the fewer the sides who pull master strings, the better.

Other e-commerce platforms have a high cost of ownership and enable sophisticated relationships between functionalities and tools. This complex network leads to unexpected expenses for both the merchant and the agency. In contrast, the price of Shopware is crystal clear, and it includes a stable and reliable solution allowing for more accurate budget planning and working towards clear goals.

Extensive ShopWare Module Library

Shopware has an abundance of customizable features. Most other commerce platforms typically require high-end developers for modifying tools or addons for custom projects. This process can turn out to be expensive, and in big online business, any extra funds are always welcome elsewhere.

Having an open-source platform that facilitates contribution and collaboration is exceptionally beneficial. All the drag-and-drop layouts, excellent scalability, and productive catalog management make it relatively comfortable for people with a wide range of skill sets and purposes to sell. However, this generous degree of freedom brings forth unique problems. Such issues occur either during the migration or when specific modifications inevitably appear as a consequence of it.

Shopware is an elegant solution to overcome emerging problems with shopping sites. Our approach features specialized turnkey development teams and supports both web agencies and merchants through successfully migrating different commerce platforms to Shopware.

ShopWare Migration Tools

We not only develop using Shopware itself but also do the webshops maintenance and expert level of technical support. We run and implement the migration of processes and build teams for various goals and areas of operations, all the way down to product level modifications.

With more than ten years of e-commerce knowledge and experience, CodeCoda has a unique position in the field of migrations. Our expertise with Shopware itself, combined with our practical problem-solving on Magento, OpenCart, and WooCommerce, brings about a vast catalog of commerce solutions for migration.

Any shop migration to a different platform comes with a standard set of complications innate to legacy platforms and their flexibility, and how much they deviate from new standards. Merchants running larger stores know about the difficulty that derives from product diversity or high volume.

We are battle-ready for challenges like these, especially knowing the strengths and limitations of Shopware and the rest of the top-of-the-line shopping-cart frameworks. Our knowledge on legacy platforms — besides Shopware— is what helps us complete every migration with success. We do it from a big picture perspective.

We hold ready-made teams for agencies—including testers and UX designers—that gear up quickly when they need to take a deep dive in Shopware related bad post-effects.

Besides, we help through an integration process in a very collaborative fashion: your team can learn about how Shopware works while we do all the hard work. This approach facilitates learning and produces a bundle of benefits, including lower costs and maximized profit margin for each project. The process is also naturally aided by the collaborative nature Shopware has in its inbuilt qualities.

Our practice shows that preliminary meetings are detrimental to the degree to which we can contribute. Whether it’s a migrating process or other cross-platform implementation, we know what’s best, considering the circumstances. Learning about your company is the first step of such a journey towards excellence.

Our migration and implementation operation don’t only focus on the seamless transposing of functionalities across platforms. Integral to our whole process is the alignment with high-grade customer experience.

We believe that a flawless customer journey is what makes for the best sales. For example, if a client of yours had purchased a pair of Levis, a discount section will favor discounts from the same product line.

Knowing your clients’ pathway on your site is what sets apart casual merchants from recognized brands. Our migration or other custom work takes into account all existing metrics that help you understand the mindset of your clientele. We consider all data like product reviews, feedback, ratings, site reports, and on-site customer behavior.

It all doesn’t stop here. Shopware can easily be integrated into Product Information Systems (PIM), ERPs and other external systems helping your business to efficiently expand and use all electronic means to manage product and customer information.

Are you interested in finding out more about our Shopware integration services? Request a free consultation in which we can get to know each other better and see what’s best for your business.


Andreas Maier | CEO

Andreas is a result-oriented CEO who brings nearly 30 years of experience gained in the high-tech industry. His experience ranges up to leading positions in Fortune 100 companies such as (PCLN) or Intrasoft International, a leading EU based R&D software vendor. He holds a Ph.D. in Neural Networks from the University of Cologne, Germany.
In the past Andreas has successfully founded and co-founded several startups among others XXL Cloud Inc., eShopLeasing Ltd, and WDS Consulting SA. His expertise is strongly focused on modern headless Commerce and the optimization of processes in IT ecosystems.