Website conversion is frequently attributed to a straightforward sequential process, where the user hops between web pages, one after the other. One visual representation of this somewhat predictable pattern is called Funneling. A funnel filters out users as they near the final stages, paying close attention to relevant variables, including the dropout rate. Although users drop less in later stages, marketers recognize the importance of...
Customer experience has evolved into a science, continually developing. A selling trick that worked six years ago and practiced by only a few is but a standard hack used by every brand today. In reality, such as this, how do you maintain your place at the top of the selling ladder? Innovative customer experience design addresses that question directly. Creative customer experience is about listening...
Looking at different stages and digitalization areas, one thing becomes obvious quickly: No matter the project size, industry type, or the method of implementing new technologies, the challenges remain the same. The COVID crisis is another factor reshaping our world. Many countries are still bound to lockdown restrictions, while others dared loosen some of the prohibitions. People are returning to old places that have grown...
Every entrepreneur has grand ambitions for their small business. But true to its name, your small business will invariably start small and grow over time. You will work between the present and big picture, long-term thinking. Yet, it is often challenging to switch efficiently between the two in a way that benefits your business. Big data can help. In the revolutionary world of the eCommerce...
Competitive analysis is an integral part of the marketing of any business. After all, the company operates in a competitive market. And to form a strategy, you need to consider the specifics of the product or service and understand those external factors that directly or indirectly affect the company’s development. The analytical methods of classical marketing are difficult to adapt to digital reality: they require...
Let’s start with some numbers. At the moment, there are 4.66 billion users and 1.88 billion websites crowded on the internet. So, many people are surfing the web, and there’s a great choice of places to visit. And if you want your site to catch your visitors eye, it needs to be interesting. You must go the extra mile and put in the maximum of...
Technological innovation in commerce is nothing new as we continue to embrace digitization across all industries. The internet, rising from a commodity to a household asset in two short decades, played a significant role in changing the course of its foundation. eCommerce is challenged and forced to evolve in the COVID era, pushed to embrace innovation more rapidly. Among these solutions lies live chat, a...
Business Stakeholder: I would like to have this done by tomorrow.Developer: As we work in Scrum we can do it no sooner than in the next Sprint, sorry. And please contact our Product Owner to follow up on your request. Often this is how the journey begins: Scrum, Sprint, Product Owner, and the set of all the other strange-sounding terminologies.Business Stakeholder: And how come they...
COVID-19 has turned our lives 360 degrees, and the physical world of ordinary people’s interaction seems like a distant thing from the past. Almost every sector of our country’s economy is getting affected directly or indirectly.If the pandemic has brought anything good, it’s the advancement of technology. The amalgamation of technology with human lives has been more than ever. Due to the lack of physical...
Some businesses prosper during times of crisis, while others are left dealing with high-impact decisions. During the virus outbreak, industries like tourism and transportation took a hard hit, and are now slowly recovering. Although the direct effects from the Covid-19 seem to be receding from the global scene, some experts say that the consequences of the disturbed economy may linger for years, possibly even decades.While...
Over the last decade or so, our world was shaken by a massive explosion of startups. Today there are thousands of startups seeking to disrupt industries and new ones coming up every month. This abundance of providers is a remarkable achievement since you could count the number of startups on your fingers just two decades ago. Startups are great because they democratize entrepreneurship and provide...
So, you’ve graduated high-school, or even made it through university. If you’re reading this article, we expect you to understand at least the basics of Prime Numbers. These numbers are incredible, and they are critical as the fundamental building blocks of all numbers. In addition, they help us understand the universe. If aliens ever send us a message, it will be through prime numbers since...
