We are several decades deep into the Digital Era, and content marketing has become an invaluable tactic for a successful business. Implementing top content marketing strategies is a sure way to deliver informative and high-quality content that can drive targeted customers to your website. Unfortunately, content marketing presents an array of tough challenges, and many business owners and marketers quickly learn to include them on...
You might think that because you are operating a small business and appealing primarily to a local audience, your website has nothing to offer for intrepid hackers. Unfortunately, this couldn not be further from the truth. Data from the Symantec Internet Security Threat Report reveals that up to 43% of cyber attacks target small businesses, with most of these threats being perpetrated via web-based attacks.To...
SEO is an acronym for Search Engine Optimization, the practice of deriving organic traffic from search result pages to websites by optimizing web content to reflect on relevant search queries. An essential thing to point out here is that it is all about improving unpaid rankings, in essence, natural and organic search results. As such, organic SEO does not include the management of direct traffic/visitors...
COVID-19 is, besides of a sad story, an opportunity for online retailers. As the virus constitutes an immense threat to public healthcare around the globe, certain factors in the (not so) new way of working from home, profoundly impact the way we shop and behave. Since the corona crisis started in December ‘19, many online retailers, regionally varying, report an increase in shoppers and transactions....
You have been studying the cloud by reading loads of articles on the pros and cons of moving a business to the cloud. You probably monitor your competition, and as a matter of fact, some of them have already adopted the cloud. Some more – some less. You are clearly thinking that the cloud is the future of computing and off-premise data storage – either...
Do you remember the first website you saw? It was probably a page created with MS Frontpage Express and, believe it or not, it still exists on the web. [ itcorp.com., registered at 18th of September 1985 ] It is nice to indulge in nostalgia and find such curiosities, but when it comes to your company, you should make sure that your site is always...
Storage – as I’ve pointed out in previous posts – has evolved. If you are a bit older you might remember times when information was stored on floppy disks, a bit later on CDs and even later on DVDs. We used these media to store files for backup and if you needed to take files with us – on the go. It might sound like...
When thinking about the security of passwords, use a simple rule: create secure passwords that make sense to you, but not to others. Most people not familiar with security concerns on the WWW don’t realize, there are a number of common techniques used to hack users’ passwords and plenty more ways we make our accounts vulnerable ourselves, due to the simple fact of re-using our...
