Getting success in an eCommerce business is not going to be the proverbial cakewalk in 2021 and beyond. During the Covid-19 pandemic that struck in early 2020, we have seen countless companies across the world downing shutters for good or declaring bankruptcy. And quite a lot of these business owners revive their enterprises by going online, thanks to the powerful eCommerce. Furthermore, we see a...

The recent development in eCommerce seems very substantial, even without considering the consequences of the pandemic. A lot has happened in recent years on the scene – new technologies replace old ones; project complexity increases. While some practices remain the same, only optimized, others need to change completely. Let’s see how eCommerce is set to develop in 2021. One of the changes with noticeable significance...

In the beginning, e-commerce businesses offered massive discounts to lure in customers. Once they achieved the desired traffic, they sell the same products at their original prices. Low prices and deals are incredible ways to attract clients. However, you need to maintain a decent revenue. Running an eCommerce business is no easy feat since once people lock on a favorite vendor, there is almost no...

As medical experts struggle with the COVID vaccine, tremendous sales opportunities are upon us. Let us highlight them, but if you have not done them already – there is always 2021. Successful eCommerce runners know that getting your storefront ready for the holiday season takes weeks of meticulous preparation. A skillful seller tidies his merchandise and has a long-term sales strategy ready long before his...

The beauty industry covers a wide range of submarkets – skincare, spas, fragrance, haircare, cosmetics, and makeup. For over two decades, the beauty industry has noted a drastic change in the way things run and how users get the products they want. As technology evolves, beauty brands carry the burden of developing and fitting in products that are very tangible yet psychological to users. They...

Shopware 6 walked a long path, evolved and improved, and we, at CodeCoda, walked with it. Here’s what we learned along the way. The right eCommerce agency for your business Our experience in software development has revealed exciting aspects of the IT business and our place in it. When it comes to online sales and digital product presentations, we discovered two main steams of eCommerce...

The path to excellence that some eCommerce sites reach is usually the result of a timely journey. Some projects come as products of massive research and planning. We know that a fully functional and capable online shop can be a reality in about a month. Stay tuned. Moving merchandise quicker to a sale-ready state is always a significant advantage in eCommerce. What’s more, you can...

Few technological advancements and innovations have affected the world of commerce as deeply as the advent of eCommerce. One cannot overstress the profound ease of doing business online, especially in an increasingly mobile-friendly digital era. In turn, this development has motivated brands and businesses to adapt their marketing strategies accordingly. Inevitably, many seem to have come to the data-driven conclusion that an integrated eCommerce marketing...

Since signs of COVID-19 first became a public matter, leaders from all industries knew there was a significant change coming. However, even when the big ripples resonate down to bearable frequency, COVID will remain a factor. Fighting through the storm, we need to figure out how our future will include a game-changer like the pandemic. Following isolating quarantine conditions, countries and cities will go through...

In recent years a variety of e-commerce platforms have risen in popularity. People find online shopping more convenient than in-person shopping in Highstreet stores. This trend saw a steep increase with the advent of the COVID-19 pandemic. People got confined to their houses, adhering to the social distancing laws already in power. While many malls and supermarkets suffered at the pandemic’s hand, the eCommerce industry...

Setting up a B2B Marketplace can be a long process but has the reward value of a significant long-term investment. While B2C marketplaces like eBay or Airbnb connect businesses with the clients, B2B, on the other hand, has the potential to make suppliers and vendors better at what they do.B2B makes business procedures run faster and more efficiently. For example, IIAA (The International Institute for...

Website conversion is frequently attributed to a straightforward consequential process, where the user hops between web pages, one after the other. One visual representation of this somewhat predictable pattern is called Funneling. A funnel filters out users as they near the final stages, paying close attention to relevant variables, including the dropout rate. Although users drop less in later stages, marketers recognize the importance of...

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