Since signs of COVID-19 first became a public matter, leaders from all industries knew there was a significant change coming. However, even when the big ripples resonate down to bearable frequency, COVID will remain a factor. Fighting through the storm, we need to figure out how our future will include a game-changer like the pandemic. Following isolating quarantine conditions, countries and cities will go through...

In recent years a variety of e-commerce platforms have risen in popularity. People find online shopping more convenient than in-person shopping in Highstreet stores. This trend saw a steep increase with the advent of the COVID-19 pandemic. People got confined to their houses, adhering to the social distancing laws already in power. While many malls and supermarkets suffered at the pandemic’s hand, the eCommerce industry...

Setting up a B2B Marketplace can be a long process but has the reward value of a significant long-term investment. While B2C marketplaces like eBay or Airbnb connect businesses with the clients, B2B, on the other hand, has the potential to make suppliers and vendors better at what they do.B2B makes business procedures run faster and more efficiently. For example, IIAA (The International Institute for...

Website conversion is frequently attributed to a straightforward consequential process, where the user hops between web pages, one after the other. One visual representation of this somewhat predictable pattern is called Funneling. A funnel filters out users as they near the final stages, paying close attention to relevant variables, including the dropout rate. Although users drop less in later stages, marketers recognize the importance of...

Getting new customers and keeping them is an adventure best spent with trusty tools by your side. Customer retention is a long process, and it takes a combined variety of effort and cost. Online customers are digitally-savvy folk whose daily environment is predominately digital. Getting them on your side means getting on their level first, and practice shows that customer expectations are moving on par...

With your eCommerce website ready to reach higher grounds and new crowd, it is time you better strategize the delivery of your content. Content delivery involves two main factors: the smooth cogwheels of technology, allowing for running the fluid processes, and a team that manages them. One significant difference between the two is that while tech components are replaceable, team members are not. A good...

Learning Shopware or any other eCommerce Platform and Framework can be a daunting task. Overwhelmingly lots of information, and we know, especially our smaller merchants are notoriously short in time. In this Non-Technical Video Series, we will present individual video tutorials, which should help you master Shopware 6 in no time at all! Even though we listed out the Content of each video for your...

The goals for successful e-Commerce have changed little since online trade became an exciting area to tap into it. What did change during all this past time of trial-and-error? Was it the discovery and development of new technology? If so, how to best adapt to what is technically possible to the existing strategies and course of action. We hope that with this article, we can...

Progressive Web App (PWA) has the mobile experience of native apps and supports delivery speed recognized as one of the main factors involved in shaping the future of eCommerce. When wrapped around the right platform, PWA tech opens a hidden potential for unique customer experience and a potential for an increased client base.  Shopware 6 is the platform that enables PWA to unleash its powers,...

Globalization alone is responsible for a lot of structural changes in a wide range of aspects like economy, culture, or trade. However, during a crisis, we are met with an additional set of unexpected challenges. Apart from surviving the crisis, we are also bound to change the way we research available business opportunities and calculate investment risk. How can we use something so devastating as...

With Shopware 6, the scope and complexity of eCommerce projects can be simplified, by reducing development problems to two main categories: those resolved by Shopware inbuilt features and easy set of configurators, and the remainder, “outside of the box” functionalities that inevitably call for some custom work. We recognized the potential for online shopping in Shopware long ago. With years of experience and solid success...

Choosing a base platform for your online shop is a significant step forward in business. You might base your research on what your peers are using because it is somehow proven to work. Or bet on the presently newest solution, in hopes that they support most recent technologies. The best eCommerce platform for you, however, should be none of the above. ‘One size fits all’...

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