5 Easy Ways to Improve E-Commerce SEO and User Experience

Do you want to improve the e-commerce SEO and user experience? Well, to improve the site’s ranking and visibility, specific strategies need to be implemented. Moreover, there is a lot to consider when it comes to operating an e-commerce store. It would help if you focused on making your SEO-friendly website accessible from all the various platforms people use. If you want to increase sales and your customer base, make your web ground more user-friendly.

Certain SEO practices can help you drive traffic to your online business tools and outlets. Moreover, these online marketing tactics aim at guiding more relevant customers closer to your offer. Every online store owner needs to learn more about how search engines work and better understand their immense influence on site ranking.
To become a successful entrepreneur, you also have to emphasize increasing the conversion rate. But that’s not all! There’s a lot more you can do to enhance the client’s satisfaction level. Here we have enlisted 5 SEO strategies essential for improving your UX. SEO and UX are more tightly related than their definitions reveal.

1

Focus on Increasing the Site Speed

For boosting user experience, it is crucial to have a fast-loading website, an essential factor in an adjacent goal: achieving a high website ranking.
After adding many images and other elements supporting all the old and new products, an e-commerce website will eventually crumble under the load and may slow down. As a result, the slow page load will negatively impact the conversion rate of the online business site and will irritate your visitors. Make sure to involve a digital marketing expert to acknowledge how site speed influences UX.
Running an eCommerce site, it’s a good idea to check the current values for site speed and bounce rate. Content-rich websites improve the SEO relevancy of an eCommerce platform. If you want to rank higher than your peers, it is best to provide relevant product-related information to your visitors, and fast.
The website operators also need to apply some optimization tactics. For instance, rescue the file/image size and compress them using photo-editing tools. Trace and remove all unwanted redirects and minimize the burden the page has to endure when loading content.

2

Add Unique, Engaging, and Relevant Content

You must have already created a business website, but did you add all the content? No! Chances are, it must have something to do with your flawed site ranking. If you want your website to rock a better position in Google search pages, build unique and well-structured content.
As an eCommerce owner, you have to update your shop with new descriptive content constantly. However, try to avoid using borrowed content, or this seemingly innocent move might hurt your image irreversibly.
Make sure that your content is useful, engaging, and worth reading. Your content strategy must extract the best value out of your products and deliver an unforgettable shopping experience to the customer. Adding keywords in the content isn’t enough, and you have to keep it simple and easy to understand.
Most customers will not buy a product if its description is not attractive. Product-related videos immensely improve customer’s experience since they are helping represent the product up-close.
Regular content and product updates are a must and instrumental in gaining customer’s trust.

3

Emphasis on Providing a Seamless Mobile Experience

According to the researchers, more than 57 % of site traffic comes from smartphones. For this reason, online business owners need to provide prior attention to enhancing the mobile experience. You can do this by creating a responsible and dynamic serving site.
You should also make sure the visitors can find their required products easily. When you’re working on improving e-commerce SEO and make it more suitable to users’ needs, you may need to re-organize your site. This effort will give you ideas about all the things that need a change to start serving the strategy behind SEO and UX.
Usually, Google determines the site’s ranking based on the mobile experience you provide to your online users. Make sure your eCommerce site has an easy-to-use user interface. If you can afford to create a mobile application, your information distribution will become much more convenient for your clients. So, what are you waiting for? Contact a developer and get a business app now!

4

Keep on Checking the Site Performance

An eCommerce needs regular checks for ranking changes. Such reports will give you a better view of how SEO works for you and help your site get a decent rank. You need to know what the audience is expecting from you and if you can meet their needs. If their feedback hints that your website could use a fresh re-design, consider implementing it as soon as possible. Any changes requested by the customer will produce an incredibly positive impact if executed rapidly.
It is crucial to understand that the ranking of an eCommerce site is not a constant value. Your pages rank factor will constantly change, directly due to Google changes in their engine algorithms. Thus, it would help if you regularly tune in to what their most recent updates are.
Broken redirects, “no-index” tags, and changes in your source files can impact SEO. So, before making any changes, consult with an SEO expert. If you can’t afford to hire an SEO expert, there are plenty of software solutions that can help you to check your site rankings. Try to use a reliable solution. We provided some automated SEO solutions here for your convenience.

5

Add a Wishlist Option

Have you added a Wishlist option on your eCommerce site? No! Then, it would help if you immediately started thinking about upgrading. Buyers are used to reviewing related items from different websites and comparing their features and prices. For this reason, some buyers never buy the products which they added to the cart. Whatever the reason be, giving a Wishlist option will be a great decision.
Sometimes potential buyers keep browsing the same item on different sites to compare prices. For this reason, some buyers never buy the products which they added to the Wishlist. Whatever the reason be, having a Wishlist option is a must-have feature in B2C Commerce.
Without such an option, even if people like a product on your site, they will have to save the page for later review manually. Ultimately, this may decline the user’s experience, and in the worst-case scenario, you are losing that particular customer. So, with the professional’s assistance, you best include an add to Wishlist option in your store.

Are there any other ways to Improve eCommerce SEO and UX?

It is of cardinal importance to understand the connection between eCommerce SEO and UX. By now, you must have a better grasp of how eCommerce SEO relates to user experience. 

  • SEO organically drives users to your website
  • User Experience keeps them on your website

Follow the strategies mentioned above to build a robust online presence. Avoid adding any misleading information to your site. Please keep it straightforward in order not to destruct user flow and conversion. Conversion optimization is a closely related topic to improving UX.
Additionally, closely monitor your best-selling products and try to increase your product portfolio with related products, and use cross-selling as part of your checkout process.
Opt for giving discount coupons to loyal customers; that’s another effective way to improve the buyer experience. Always ask customers to provide their valuable feedback after buying on your store. Also, make sure to reply to your customer’s feedback - whatever the input may be. Strengthening the company-client relationship creates a stable and loyal customer base. 

While creating your content, please avoid adding untrue or misleading information. Such moves attract problems, the least of which start by degrading your clients’ trust in your brand.
You will learn to appreciate the customer’s immediate feedback after they check out with a product. Ensure they are allowed to share their purchasing and product experience and promptly reply to any of their comments or feedback. You can also publicly share client’s positive feedback into impressive testimonials. Such testimonials will significantly improve your chances to convert new customers into regulars.

Conclusion

Plenty of additional factors help improve the user experience. Understand that User Experience is closely related to the number of visitors on your site. User Experience largely depends on the ideal user persona.
Search Engine Optimization is an external factor in how the Search Engine perceives your website and correlates it by its content, structure, and value to potential visitors. Search Engines have become clever in determining value by analyzing content and rating it higher or lower on their result pages.

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Author

Yulian Zhekov

Yuliyan is a marketing specialist with a multi-faceted background. He uses technologies to create content and manage information flow.
His content strategies are backed by years of knowledge and experience coming from applied tech solutions. Goal-oriented and dedicated to producing high-quality output.
Solving problems from the perspective of all stakeholders involved is an essential part of his work ethics. He believes that great solutions come as the result of an ingenious fusion between technologies and present demands.