UI/UX Design tips to elevate your Ecommerce Business

In the beginning, e-commerce businesses offered massive discounts to lure in customers. Once they achieved the desired traffic, they sell the same products at their original prices. Low prices and deals are incredible ways to attract clients. However, you need to maintain a decent revenue.

Running an eCommerce business is no easy feat since once people lock on a favorite vendor, there is almost no way going to another one. The value of being a proactive provider is evident. That, and nurturing critical website elements like the UI/UX design of your platform.
Since your website showcases your company’s brand image, it becomes crucial channel efforts toward this front. To maintain a steady build-up of your brand, you need to revise and update your online store’s user interface, consequently, deliver an improved CX. Keep on reading to discover why the design and layout are detrimental to your online store’s success.

Web Navigation

Website Navigation

Product pages must be sorted out to take the shortest path to whatever they are seeking. It would help if you determined whether a person can reach their target in under three-four clicks.
If a person finds it challenging to search and find something they are looking for, they might leave straight away. If this happens, they will be added to the undesired ‘bounce rate’ statistics. No matter if the visitor finds what they want or not, the more important thing is if that process happens fast - within a reasonable score of mouse moves and click, keyboard presses, actions.
To best address this aspect, you may find it helpful to build an intuitive navigation system, making it easy for your oncoming clientele to get to what they are after quickly.
Simple usually suggest clean, but the value of excellent navigation and layout is more focused on ease of access rather than design excellence. What this means is that what people say or think about your UI/UX design is irrelevant. What makes sense is if this factor contributed to the overall conversion rate.

Website Scannability

Scannability of Options

People generally don’t pay too much heed to the contents of a webpage. They open a new site, quickly scan for markers that help them compare it with other pages they visited, and decide whether they found something worth exploring further. This the process usually takes seconds, some experts claim it’s within 15 seconds, but the brain is typically ready with the critical first impressionmuch sooner.
Don’t rely on general information; instead, try to use opinions derived from personal experience or thorough analysis. Content with added value to the visitor is a blessing for site prominence and scalability. It also acts as proof for the level of your authority as an author and provider.
Using the appropriate text formatting and image size will further improve the scannability of your web platform. A fresh and intuitive layout can bring content into a seamless merger where the right message comes out loud and clear.

Accessible Search Bar

Easy to use Site Search

One of the website’s worst nightmare is when people quit a webpage because they can’t find something thathappens to bethere already. Search bars work magic with high volume content and quickly show why inbuilt searching capabilities can be a requirement for an outstanding user experience.
The importance of search functionality within a website increases with content volume. The more the number of categories, product pages, or articles, the more you need a search bar functionality.
The right search bar should include a pre-suggestion or auto-complete functionality – this has proven to ease the search process, and visitors appreciate the fact you are making it easy for them. A well-constructed search bar enables website visitors to quickly get to their desired destination or learn that what they seek can be found elsewhere.

Easy Checkout Process

Easy Checkout Process

It’s always better to enable customers to review their orders at all times before checking out. The content of your visitors’ shopping cart should be always available, and, within a single mouse click, and from whatever checkout stage they are now.
Flawless UX/UI and layout comes into play here, and mastering a clean checkout path becomes a work of art. It would help if you got a brushed-up idea about the behavior of your shoppers. Based on what they do, you can re-tune your processes, making it even easier for clients, matching their expectations, and complement the ways they are used to doing things.
Alongside customer behavior monitoring, proactiveness should also be extended towards the process of payment. All available payment gateways should be secure. However, they should not be exhausting in their demand for actions. One of the most detrimental factors for making and keeping new clients is providing them with their favorite payment method - make sure to add as many options as possible.

Interaction and Media

Interactive Media

Pictures and video are known factors in influencing customers positively. Try adding different angles and models to endorse your work. This way, people will consider all the details they gathered before locking on an informed decision.
Illustrations, banners, icons, pictures, infographics - these are all components that carry a lot of descriptive value. Use them to complement your brand and your overall mission as a trusted vendor. Create an understandable overview of your product line so that potential customers can make an informed decision upon assessing all available angles.
Using media effectively is questionable because it can easily overwhelm crucial elements like menus and dedicated pages. Visuals have always been a powerful influencer of the mind of the customer. As a UI/UX expert, you know you did your job well when your work’s product enhances user experience and is informative rather than distracting.

Channels for Immediate feedback

Accessible Feedback Channels

All the customers’ initial feedback helps you communicate better and turn them from regular clients into loyal.
Even a few good reviews on a product can do a lot. People value other shoppers’ opinions like them because of their honesty and bias in their evaluation. Any positive validation from peer reviewers vigorously enforces every purchase decision.
A live chat can help you resolve real-time issues, and some problems require immediate action; else, you risk losing a customer, sometimes forever.

Site Speed Optimization

Progressive Web App (PWA)

Online shoppers are used to getting information quickly when they browse the web. They won’t stick around your web store if it takes them more than a few seconds to get to your page content. We know of several different methods you can use to speed up the display process of your content. Some of the most evident ones include image compression, database and code optimization, CSS reduction/minification. You can use a caching plugin, but to really head the site loading speed competition, there’s Progressive Web Applications (PWAs).
Site loading speed time is a crucial parameter, and one directly related to bringing an improved user experience. Apart from making it convenient for the people, search engines love a fast loading content, which helps elevate your page rankings. Site speed optimization should be a priority for any online vendor hoping for a bright future for their business.

Mobile-friendly

Mobile Friendly UI

A good number of websites have either been rejected or became obsolete due to their incompatibility with mobiles. Some websites are way too cumbersome or voluptuous for the restricted capabilities of hand-held devices. Ensure that your webpage doesn’t require massive processing – this includes media and all running scripts and complimentary files.
Skipping mobile speed optimization is no good – you lose access to a fast-growing audience. Mobile apps must display web content within a second. Otherwise, expect the visitors to not return for more. But if you get the trust of your clients and an excellent position on SERPs.

CTAs are important

Call-To-Action (CTA)

Call-to-action is your finishing move, adding value to all the content you used to convey information. CTA is what makes all the previous work we discussed like and content and site speed optimization, interactive media upload, or clean interface. None of this previous effort will matter if you miss the opportunity to top it off with follow-up action.
CTAs are usually visually sound - they appear as bright and visible buttons, suggesting and urging action. “Call Now” is one example, where people are encouraged to connect after reading all about the product, the conditions, and anything else a development might ensue. Vibrant colors are known to be detrimental to catching visitors’ attention and keeping it.
However, CTAs can produce the opposite effect if not managed or allocated appropriately. Any call-to-action should exude urgency, but not to the extremes. You want people to naturally lick that button, not be ordered to do so. They should be catchy but not too promotional. Be concise and clear while including CTAs in your content, as they should deliver their motive without confusing a reader. Keep them only when necessary, as they come as the endpoint of a delicate process, starting from the initial page load.

Conclusion

All the suggestions mentioned so far are the result of meticulous research, at the end of which we decided to pick the items we think matter most. We base them on our previous experience in the industry and hope to help you grow your business to build successful storefronts. They should be of immense help when brainstorming about effective ways to enhance your online business website. eCommerce UX/UI is more specific than that of non-commercial websites. A great design for online shops goes a long way with customers and helps maintain a healthier revenue.

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Author

Mariya Videva | UX Strategist  | UI/UX Designer

Mariya is an experienced User Interface (UI) and User Experience (UX) expert, with a strong tendency toward improving Customer Experience (CX). After a successful brainstorming session, she implements the user experiences used by millions of users thereafter.
There is no problem big enough for her not to tackle a solution to sometimes sophisticated user flows. User Experience Strategy sits at the heart of her actions, making her think ahead of time and beyond implementation.