Every day, new brands enter the marketplace, rivalling companies long enough to become recognized by customers. Every new project needs a steady initial boost. I believe that online marketing has that initial spark that makes unknown brands rise to the top. Successful start-ups need heightened marketing efforts – more than in any other stage of brand development. Since all start-ups have modest initial capital, leaving...

Trying to get a start-up business right off the ground can be mind-bending turmoil. You need the right people to fulfil your vision. However, getting and keeping clientele will take all your time and effort. Besides, your company size makes every hit against your coffers a potentially devastating blow to your start-up. Watching their start-up become something large, lucrative, and a venture they could be...

In today’s day and age, creating a visual impression and wowing customers during every part of the experience is imperative. This visual greatness is what UX is all about. User Experience is just like a marketing strategy in itself because it deals with every step from the moment people find out about your business to when they complete an order. But to make matters complicated,...

The digital age has brought all types of traders to online platforms to make deals. B2B eCommerce, short for business-to-business electronic trade, was already trending when the recent pandemic boosted its popularity and demand. For a good experience, smooth B2B order management is a must. B2B online orders are generally more complicated than the typical B2C online deals as they usually involve big orders and...

We all know the struggles in defining strategies for companies. But what if I told you that three numbers define your business strategy, your future-readiness, and your company culture? When we talk about a strategy, we must include all possibilities for expansion and transformation. The SET Model helps by analysing the three strategic investments of your company: Survive, Expand and Transform. What are the Resources...

Web development has been around for decades now. It’s an ever-evolving field where new technologies are constantly being introduced ever since the boom of personal computers. The web is also becoming more complex with emerging hardware, with more devices and platforms in use than ever before. With the rise of mobile apps, standard websites are starting to become less relevant. In fact, according to Statista,...

If you monitor websites like Workana or Indeed and check out skills requirements for Digital Marketers, you’ll see that experience in A/B testing is what most employers seek. Indeed, the idea of A/B experiments is more than tempting. Put forward an optimization hypothesis, test it, and scale the best results. However, only 1 of 8 conducted tests show any signs of real process breakthrough. To...

Website conversion is frequently attributed to a straightforward sequential process, where the user hops between web pages, one after the other. One visual representation of this somewhat predictable pattern is called Funneling. A funnel filters out users as they near the final stages, paying close attention to relevant variables, including the dropout rate. Although users drop less in later stages, marketers recognize the importance of...

SEO and PPC, the debate is always there for digital marketers who want to achieve higher ranking positions for their web tools in google search engines. The truth is, the faster you reach the top-ranking positions for your product pages, and the closer you are to achieving incredible sales results. But what is the best way to reach your set targets? The process matters the...

Sorting algorithms are one of the most popular algorithms in programming, and together with searching algorithms, they make data more manageable. Sorting algorithms allow us to sort or organize data in different formats, alphabetically, numerically, ascending or descending order, highest or lowest, or vice versa. They perform operations on data structures by re-arranging the data, inserting or removing it in specific formats. There are different...

Given the different viewports and screen sizes where users view webpages, ranging from mobiles, portable tablets to laptops and desktops, responsive websites are highly recommended in today's web design. When it comes to flexibility and fluid layouts, it is essential to maintain control over the grid, widths, heights, images, etc. CSS functions like min(), max(), and media queries are some of the go-to functions that...

JavaScript is unarguably one of the most popular programming languages in the world today. It is home to vanilla programming, multiple frameworks, complex APIs, and a wide range of libraries, modules, and functions. Whether you are a newbie or a more experienced developer, using one-liners is a terrific way to do more things with JavaScript. This article will be looking at over 25 JavaScript one-liners...

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