We will explain what User Personas are, what they are not, why every Designer should use them when building interfaces that target specific User Groups. What are User Personas? User experience designers (UX) use so called user personas in their creative process because they give answers to three simple questions related to building the best possible product presentation: “Who? What? Why?”. Personas are fictional characters...

Due to the complexity of problems in need of a solution, the search for the perfect CRM and ERP solutions can seem to be a never-ending process. There are tons of companies offering the only ERP solution you’ll ever need, or the best CRM solution on the market, but, in reality, it is hard to tell which one fits that bill.If you’re looking for a...

Site loading speed and link building remain substantial factors for getting ahead in Google search results, but from next year, a new agent enters the field of interest – User Experience. There are many indicators Google uses to define the value of your site’s content and whether it is worth being touched by the eyes of the judgmental beholder – the customer. Fast content display...

We believe that one or more of the tech trends we selected to review here will have a major impact on business by the end of 2020. Some of these concepts are not brand new, but recent developments have nudged their influence high enough to turn them into lucrative playground for smart entrepreneurs. Although these technologies are digital by nature, the industries they affect are...

Encryption is another way of protecting your data or information and has been widely used throughout the whole history of the IT industry. We may be working with advanced technology to encrypt our data, but the core idea behind the need for Data Protection is the common sense to secure one’s data or information within an unsecured environment. Since the Internet first entered the homes...

Progressive Web App (PWA) has the mobile experience of native apps and supports delivery speed recognized as one of the main factors involved in shaping the future of eCommerce. When wrapped around the right platform, PWA tech opens a hidden potential for unique customer experience and a potential for an increased client base.  Shopware 6 is the platform that enables PWA to unleash its powers,...

A frightening tendency threatens to undermine the real efficacy of mobile apps. After about 90 days, only about 4% of downloaded applications survive initial tests and remain in use. Most users download apps only to abandon them for months, or indefinitely. With predictions about app production to increase in the coming years, even custom mobile apps will have a harder time to impact the market....

With Shopware 6, the scope and complexity of eCommerce projects can be simplified, by reducing development problems to two main categories: those resolved by Shopware inbuilt features and easy set of configurators, and the remainder, “outside of the box” functionalities that inevitably call for some custom work. We recognized the potential for online shopping in Shopware long ago. With years of experience and solid success...

Choosing a base platform for your online shop is a significant step forward in business. You might base your research on what your peers are using because it is somehow proven to work. Or bet on the presently newest solution, in hopes that they support most recent technologies. The best eCommerce platform for you, however, should be none of the above. ‘One size fits all’...

Although consumer trends for 2020 are maybe too optimistic when juxtaposed with the impending recession and the turmoil created by COVID-19, we decided to dissect predictions that could potentially make an impact on how online commerce works. There are a lot of advancements that will forever change eCommerce, like PWA, 5G, or the increased trust in mobile. Data becomes the new power source. Privacy policies...

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